With a gradual boom in the eCommerce industry, there are large numbers of online eCommerce websites entering the Web every day. This has increased competition between different business owners who are always looking to implement best features in their website in order to provide the unique selling experience to their customers. As a result, majority of the business owners are moving towards Magento platform that offers the most scalable solutions for any of the eCommerce site.
While planning for transformation or relocation of the existing eCommerce store into the Magento platform, it could prove to be a challenging task. One has to make a proper planning for migrating any of the online stores to Magento platform in order to avoid any of the major issues. Some of the factors like flexibility, cost and control are the prime factors to consider before migration but the most challenging factors that make this transformation for eCommerce web developer a tricky task are as follows:
- Duplicate content issues: Lots of duplicate content issue could arise in the website after migration if the canonical URLs are not set appropriately. Proper handling of the canonical URL for the layer navigation, product sorting, and the pagination would prevent major duplicate content issues. It may include controlling of multiple products, categories as well as dynamic URLs having the same content.
- Data migration: Data migration process generally involves the process of transferring the existing customers, the entire sales data, products, and all the website elements to the new platform. As a result, one needs to take proper care while transferring the data from one platform to the other without making any of the losses. Hiring the expert Magento web developers can prove to be the best cost-effective solutions who are expert in dealing with different migration tools as well as extensions.
- Server level web page caching: Proper web hosting is an important part while migrating any of the websites to Magento platform. The downtime may occur if proper hosting and caching of your website is not done on the server before the migration.
- Handling of 301 Redirections and 404 errors: It is important that each link of the website is redirecting to the appropriate landing page and these pages are cached by the search engines. If, in case, the URL is changed then you could give it a 301 redirection that would inform Google or other search engines that the requested URL has been permanently moved towards other URL. This will maintain your SEO rankings while avoiding the loss of organic traffic. The same implies with the Page Not Found- 404 error pages.
- Roll back plans: After considering all the necessary things for your migration needs you can look at your organic traffic and sales. If you are losing them, you can even decide to roll back to your previous platforms. This will not affect your business popularity.
Thus, these were some of the factors that could make the migration or relocation of an eCommerce website a serious challenging task.